You know how some guys have some ridiculous thing against wearing a condom? Like, if they whip one out in the middle of hooking up with a girl, it’s going to kill the mood or something. Yea, I’ve never had that fear. My fear has always revolved around three simple words:
“It’s your baby.”
Not convinced that their people were strong-willed enough to resist temptation, the French decided to launch a campaign to warn people about the dangers of unprotected sex…
…and, apparently, scare the shit out of everyone in the process.
(Note: This is a few years old, but as someone who works in advertising, I have to acknowledge a concept this cool, no matter how old. So yea, you should also check out their campaign from 2002.)
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